Accelerate Your Business
Each and every business is different, but there is one thing in common when it comes to accelerating growth for your business, and that is lead acquisition.
To have a larger database will give you a larger percentage of people who want to interact with you and buy your product. You can ensure your message is heard by millions. There is no such thing as 'enough leads'
Lead acquisition is a well known business accelerator, which you cannot ignore.
Email Marketing Campaigns
Email Marketing campaigns can be used to promote your organization, products or services, grow your referral business and improve customer loyalty, it can turn your website leads into customers and attract new customers or members.
The most common and effective email marketing campaigns that the Lead Generation Specialists run are as follows:
Cost Per Lead / Acquisition (CPL/CPA) – A Lead Generation Campaign
Payment would be based on a Cost Per Lead. The lead would be defined as someone who has signed up to a particular campaign (this could be to a subscription, a database, or a registration process). This type of campaign is normally considered when the event, subscription etc is free
Cost Per Mail - A Traffic Generation campaign
Payment is based on a cost per email (A defined number of emails), sent to a targeted audience. Payment will be charged when a certain number of emails are sent. With this type of campaign the network will generally guarantee a 20% open rate and may send additional emails at no extra charge to ensure you receive value from your campaign
Cost Per click (CPC) – A Traffic Generation campaign
Payment is based on a cost per click. (A defined number of clicks). Payment will only be charged when the targeted person clicks on the link provided in the email to navigate to the site.
An email marketing campaign is a cost effective strategy that is easily targeted and allows for rapid growth.
There are many ways to increase your database either directly or indirectly and this can result in the opportunty for upselling continually into the future.
Direct Mail
Direct mail, in its simplest form, is a strategy of sending a letter – often with accompanying information – to hundreds or thousands of people via the mail.
Direct mail is the written communication that you receive from groups, organisations, businesses or authorities that endeavours to get you to join a club, buy products or goods, vote in council elections (if done by post) or solicit for donations or funds.
Fax Marketing
Fax Marketing is perfect for Marketing and Event Firms: event notifications, service agreements, Utilities: service interruptions, service calls and for Retail: customer sales, appreciation events and in the Travel industry: travel notifications, seat sales, special events.
Phone and SMS Marketing
Do you need business telephone numbers? Do you need to utilise a telephone centre? Do you need SMS lists to enable you to perform an SMS marketing campaign? This type of campaign is suitable for virtually every business, depending on the end objective you need to achieve. SMS marketing is great as a follow up marketing tactic e.g Confirmations and reminders
You give us the want and the need and we will take care of the rest Give us a ring to see how we can help you.
List Broking Definitions
B2B; Business to Business lists
B2C; Business to consumer lists
Lead Generation; Providing a targeted method to increase leads (customers) through to your website, product or service, and ensuring an interest from that customer (e.g. sign up, registration or purchase)
Traffic Generation; Providing a targeted method to increase traffic (customers) through to your website, product or service
Speak to the lead generation specialists NOW to find out how you can accelerate your business cost effectively.
